A business owner must always seek to stay at the top of their game in every detail, even in those often overlooked by a good number of entrepreneurs. While a company may have the best social media page, a customer-centric website, and a logo, ignoring the role that custom stationery play in differentiating you from competitors may, in essence, be to your detriment. Customers are more likely to see you as more professional and trustworthy when your stationeries are reflective of your brand. Below is a list of key custom stationery items that you need in the day-to-day running of your business.
Notebooks
Issuing your employees with custom notebooks can come in handy in marketing your brand and creating brand recall among customers and prospects. When your clients come across your brand logo at your brick-and-mortar store or in the field with your sales team, they are bound to have a positive association with your brand. Notebooks are sizeable, affordable, and have a substantial shelf life, making them easily noticeable for a significant time frame.
The fact that notebooks have a large surface area makes them ideal for including a variety of information, including; your logo, your website, social handles, your office telephone number, and your address. Additionally, notebooks can be used as advertising specialty tools to bolster your marketing efforts. They can be issued to prospects and customers to promote loyalty and create brand awareness. Premium notebooks that also embrace your brand persona can also be used as stationery gifts and form part of your incentives and motivation program.
Envelopes
Having custom envelopes is essential if you constantly send your customers mail. Even though envelopes have a relatively short lifespan, your customers are likely to perceive you as trustworthy and professional. Most individuals consider unlabeled envelopes as unimportant or spam. If you are looking to stand out from the competition, then being unique is your primary goal, as you want your customers to resonate with you at every possible contact point. Custom envelopes are inexpensive but go a long way in making your business unique and your brand more recognizable. While particular sectors such as insurance companies, schools, or universities stand to benefit a great deal from custom envelopes, most businesses have the need to use envelopes every once in a while, and having them custom-made instead of going generic is great for taking your brand to the next level. In addition, custom envelopes provide safety and efficiency as mail is able to get to its intended recipient without unsolicited interference.
Pens
Whether you are in retail, hospitality, microfinance, or any other industry, you will constantly have to use pens within your premises and in the field. While this is definitely a digital revolution era with touchscreens and e-signing dominating operations, jolting something down will never be old school and will always be necessary. For instance, waiters and waitresses will always jot down customer orders in a restaurant setting. Having custom-made pens being used by your staff serves to enhance brand visibility. Pens can also be used as promotional material like their predecessors, leading to positive associations with your business.
Invoice and Receipt Books
Whether you are requesting payment or issuing proof of payment through an invoice or a receipt respectively, having them branded with your logo and name goes a long way in differentiating yourself from businesses devoid of professionalism. When issued to customers, retailers, or wholesalers, branded receipts and invoices also increase brand awareness. You can add as much personalization to suit your unique business needs with these two items.
Calendars
Your personnel often need to mark important dates and have a constant reminder of their schedules. Having custom calendars on top of their desks is necessary for effective time management and will benefit both employees and your brand. Additionally, custom calendars are a popular advertising specialty that can drive customer loyalty, brand awareness, and a wonderful association with your brand. Wall calendars are just as effective in promoting your business and its offerings.
Getting the right professionals to brand various stationery for your business is a small additional expense to your operating costs. However, it is a small price to pay for the amazing gains you are bound to get from utilizing them in your business. Indeed, the design and personalization of these simple everyday office items should be a top priority for any entrepreneur seeking to grow in leaps and bounds.
