Do you love photography? Because we do. And if you are planning to form your business around it, we are nothing but impressed. However, it is important for any business, including photography, to launch its brand in the most appealing way. That includes crafting a perfectly aesthetic theme for your portfolio, brainstorming about your flagship niche, and creating an engaging and memorable brand identity.
When we talk about brand identity, we don’t only mean social media pages and portfolio links, we mean the face of your brand—that is your logo. You might think it’s very simple—it’s just a logo, right, how hard can it be—but if you are rooting for your brand to excel, you need something more than just simple.
In three steps below, we are going to reveal amazing secrets of crafting ideal photography logos.
Make it Around Your Brand Name
First secret is that you don’t need a brand name to make your place in this passionate world. A lot of photographers have their businesses named after themselves, such as “Robert William Photography” (that’s a made-up name), that eventually becomes their brand. However, you can also craft a unique title for your brand, such as “Concept Photography” or “Focal Point”.
Whatever your brand name is, your logo should be 100% reflection of that—that way, people would be able to understand your brand through your logo. For example, if you are a wedding photographer, you can create your logo with a silhouette of a couple at the altar. Use imagery, be creative, and, most importantly, be relatable.
Choose Your Graphics Wisely
When you have finalized your brand name and the niche your logo is going to reflect, the next step is to work out the graphics. The ideal way is to, again, keeping it reflective to your brand. If you are a wedding photographer, you can choose black and white theme, and if you are a nature photographer, you can add a colored flower on the solid-color background—but that’s only a good rule of thumb.
Based on your business, you can select any set of colors that goes with your brand, unless it’s very cheesy, loud, and graphic; that is generally considered poor. Remember, elegance is important.
Tagline: Yes or No?
A good tagline is preferred, because that clarifies your brand story and mission with the support of the logo. One great advantage of having a tagline is that you have freedom to be extremely creative and vague with the logo, because a tagline is there to make an obvious statement.
If a logo has a text, then ditch the tagline, because too much text is not good. Similarly, no tagline is better than a poorly-created one. So, don’t create a tagline just for the sake of it.
It is easier to portray in a logo that you are a wedding photographer or a modelling portfolio manager, but if you are an all-event photographer, it might be hard for you to craft a logo that loudly says, “Whatever the event is, I will be there.” That’s the case where tagline is important—one example is, “Making Memories of Your Events.” That is a tagline hinting that you would be available for all kinds of events.
We hope that these three secrets would help you make a creative, attractive, logo. Good luck with your photography business.