Lawyers have no lack of tasks on their plates.
From drafting legal documents and attending court appearances to advising clients, conducting research, and following up after a trial, their days have nary a slow moment.
Throw into the mix finding and interviewing new clients, and you can see how a lawyer would quickly become overwhelmed with work. Any time-saving tips, actionable advice, and marketing help is a lawyer’s best friend.
That’s why we drafted this guide on how to advertise your law firm—so you can optimize your processes and use the extra time for other things on your to-do list.
- Get Your Company Involved in the Community
A lawyer’s job is a trust-oriented one.
Acting as the people’s legal representative requires mutual trust. It asks you to put your firm’s name out there, not just by sponsoring but by showing up, proving your dependability and involvement through action. How can you show the people you care, that you deserve to be the one serving as their legal aid?
Engaging in the community is an excellent way to market your law firm. Not only does it boost your visibility among the people who might need your services one day, but it highlights your firm as a compassionate one whose mission is to protect its neighborhood.
Consider participating in local charity events, volunteering for pro bono programs, or mentoring small businesses or law students.
- It’s All About the Reviews, Whether Word-Of-Mouth or Online
Getting referrals is one of the best and easiest ways for lawyers to meet new clients.
Often, that can happen through word-of-mouth—a satisfied client of yours provides your contact info to a friend. It can also happen online, where people you’ve never met can find you through a simple Google search and can see testimonials.
First, make your page easy to review by setting up profiles on Google My Business, Yelp, Facebook, and other sites that have the option. Of course, getting a five-star review comes after five-star service—so don’t hesitate to ask your contented clients to make a quick post for you. Offer them plenty of opportunities and reminders (and even incentives that fall within legal boundaries).
- Stay Relevant and Competitive With an Internet Marketing Firm
We echo the sentiment found through this link: Digital marketing services are a “non-negotiable in the 21st century.”
Your law firm has no choice but to have an established web presence.
From creating content and running ad campaigns, to search engine optimization and reputation clean-up, there are many facets of being online. In addition to these things, you’ll also want a fully navigable site that conveys your firm’s most important details—contact, areas of expertise, testimonials, and more.
Often, lawyers outsource the work to a one-stop digital marketing firm. They’ll be able to tailor a plan to your specific needs, consulting with you along the way. They can also supply metrics for analyzing progress, but you’ll be able to tell from the increased consultations alone.
Guilty of Not Knowing How to Advertise Your Law Firm?
Don’t spend another minute worrying about obtaining new clients.
Use this law firm advertising guide to ensure you’re getting the work you deserve.
From hiring a digital marketing firm to attending community events, your firm will be the go-to for locals and neighbors alike. Instead of fretting about how to advertise your law firm, you’ll be more concerned with organizing appointments from the influx of new clients.
Our site has several other articles about business, designed to help you succeed. Check them out.
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