If you are looking for a scalable and highly effective way to improve your web performance in 2021 – search engine optimisation is a great option for your business. Whether you are running a blog, an e-commerce store, or you are selling your goods and services through website – SEO is a highly effective way to increase the quantity and quality of leads that you receive through online.
But for those who are not technically inclined, how can you improve the organic search performance of your website? Well, when it comes down to it you really have two options, you can either hire a specialist like Safari SEO Brisbane, or you can take the time to learn about search engine optimisation for yourself.
Whichever path you choose to go down, here are three simple enhancements that you can make to improve your organic search visibility in 2021.
Make it Fast
In June/July Google will roll out the page experience update that will aim to reward sites that provide a positive onsite experience. The most important metrics revolve around creating websites that are fast to load and easy to render. To make the most of your website, you need to look at ways that you can make it load faster for visitors. From compression plugins to hosting, there are a range of steps that you can take to improve your website.
Do Your Keyword Research
It’s all well and good to write lots of content, however, if you are not targeting keywords you are going to struggle to find that content on Google. When it comes to reaching people on Google, you need to be doing keyword research so that you are going after keywords that are going to make you appear for the right search terms. According to one UK SEO agency, writing content without keyword research is one of the most fundamental mistakes that new websites make.
Do Real Life Testing
One of the most powerful things that you can do is to ask your friends, family, or an independent third party to test your website and observe how they interact with each page. Watching someone new interact with your website will provide valuable insights into the way that users are navigating through your site.
Create a site with the end user in mind and you will be well poised to improve your organic search presence in 2021. The theory remains the same, create valuable resources that are easy to navigate through and you will stay in Google’s good books.