There’s a growing number of social media influencers, and they have expertise in different areas. 2021 isn’t going to slow them down. There’s even an expectation that social media influencers will create an industry worth $15 billion by 2022. It also got a lift from marketers who intend to continue working with influencers. About 63% of advertisers will work with these influencers in 2021. Some of them already started increasing the budget allotted for influencers’ fees. However, partnering with influencers doesn’t necessarily mean success. It depends on the chosen influencer and the message crafted by the business. It also helps to receive advice from social media Tucson experts. Figuring out how to maximize these influencers can be challenging, and these experts will take the effort in the right direction.
In 2021, influencer marketing will remain trendy, and below are some of the trends.
Video remains king
Social media influencers are effective because they convey their messages through creative videos. They can easily attract attention with the information provided on these videos. Others offer pure fun and excitement. The popularity of TikTok and Instagram reels will even take creativity to the next level. Influencers will continue coming up with something new to attract audiences. If they successfully hold on to their followers, marketers will continue to partner with them.
Another trend in social media marketing is diversity. There were complaints about not having enough people of different cultural backgrounds receiving partnerships with established brands. People of color and different sexual orientations also have a strong following. Therefore, more small business owners will partner with them. It’s a step in the right direction. Representation is important, and businesses that can take advantage of this opportunity will be more successful. As long as the social influencers are excellent and can represent the brand well, there’s nothing wrong with working with them. It’s only a problem if the branches of them as a token representation.
No-filter trends will continue
In 2021, the focus will be on authenticity. Social media influencers will be successful if they show authenticity in their videos. It means that the no-filter trend will prevail. Instead of heavily editing the videos, influencers will immediately post whatever they took. Audiences respond better to authentic videos. The emotions are real, and the action becomes more effective. Hence, marketers will prefer to work with these influencers. Perfectly curated content and edited videos will still have a place in social media. They won’t be as popular as non-edited videos, though.
There will be deeper connections
Some influencers already managed to attract the attention of the audiences. It can be due to their crazy stunts or unique talents. In 2021, these auditions will be more curious about looking into their personal lives. Hence, establishing a deeper connection will be a trend. Influencers will become more popular if they allow their followers to have a peek behind the curtains. It also enhances the idea that these influencers are authentic.
Long-term partnerships will be the trend
Some advertisers partner with influencers only for certain projects. Once it’s over, the partnership is also over. However, in 2021, the trend will be long-term partnerships. It means that these influencers won’t only be there for a short time. They will be calling brand ambassadors. Companies have to be more cautious in determining who to partner with since it can make or break the business. The downfall of these influencers can also spell trouble for the company. The good thing about it is that it challenges influencers to be better role models and stay true to their brand.
Smaller influencers will rise
Marketers must work with popular influencers. They have a huge following, and they can influence more people to purchase the products and services. The problem is that these influencers are more expensive. Therefore, it creates an opportunity for smaller influencers to penetrate the industry. They have more targeted followers. They also know how to reach out to the audiences and convince them to patronize the brand. Therefore, business owners won’t hesitate to work with these influencers.
Social media marketing will stay
The rise of social media influencers guarantees that social media marketing will stay. It will grow even bigger moving forward. Business owners have to be strategic and using different resources at their disposal. There are reputable social media Tucson agencies providing help in crafting the right message for social media. They can also determine the best influencers to work with. It might take time for results revealed, but the right strategy will take the business there.